Tuesday, July 18

Men just don’t want to do girly things, and visa versa.

Adverts which encourage gender stereotypes like women cleaning up after their family, or men failing to do housework, face being banned under strict new watchdog rules. The Advertising Standards Authority found there was evidence to support stronger rules on the basis that harmful stereotypes can restrict the choices, aspirations and opportunities of children, young people and adults. Meanwhile an Audit Scotland report confirms that male students continue to snub female-dominated courses such as nursing and health care despite tough new gender quotas designed to balance up Scottish colleges. The number of women enrolling in social work courses has risen to 97 per cent while their representation in health grew to 87 per cent in defiance of Government targets to increase male allocations. Only marginal progress has been made in attracting women to engineering and transport with men accounting for 84 per cent and 92 per cent of students respectively.

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